[Media and Substitute Notice] Eyemart Express Provides Notice of Data Event Farmers Branch, Texas – July 31, 2026 – Eyemart Express, LLC (“Eyemart”) hereby provides notice about a cybersecurity event that involved certain individuals’ personal data. Eyemart, a nationwide provider of retail optical and optometric services, learned on February 13, 2026 about unauthorized access to its systems on February 12, 2026. Eyemart was able to contain the incident and secure its systems that same day. In addition, Eyemart immediately launched an investigation to determine the nature and scope of the incident. The data involved varies based on a given individual’s relationship with Eyemart. For certain Eyemart customers, their name, vision insurance information, date of birth and/or eyeglass purchase or prescription were involved. Eyemart has mailed notification letters to such customers except when it could not determine an address for them. For other affected individuals, name, address, Social Security number, date of birth, eyeglass prescription, health plan and/or other information was involved (as more particularly described in Eyemart’s notification letters to such individuals). If you have questions or would like additional information, including whether you are one of the above-described customers for which Eyemart was not able to determine an address, you may contact Eyemart at 800-655-4635. As part of Eyemart’s response to this incident and its ongoing commitment to information security, Eyemart continues to review and update its training, processes, and procedures, and is working to implement measures to reduce the possibility of a similar incident in the future. Eyemart is also cooperating with federal law enforcement. For individuals whose Social Security number was involved, Eyemart is providing complimentary credit monitoring (as explained in Eyemart’s notification letters to such individuals). Eyemart encourages all individuals to remain vigilant as to potential incidents of identity theft and fraud by reviewing account statements and periodically reviewing their credit report. Individuals may obtain a free copy of their credit report by calling 1-877-322-8228 or by visiting www.annualcreditreport.com and following instructions for submission of requests. Relevant contact information for the national credit reporting agencies is as follows: Equifax, PO Box 740241, Atlanta, GA 30374, www.equifax.com, 1-800-685-1111 Experian, PO Box 2104, Allen, TX 75013, www.experian.com, 1-888-397-3742 TransUnion, PO Box 2000, Chester, PA 19016, www.transunion.com, 1-800-888-4213 Upon receipt of credit reports, individuals should review them carefully. They should look for unrecognized accounts or creditor inquiries, and for inaccuracies in reported data such as address, payment history, or date of birth. If anything looks incorrect, individuals should contact the credit reporting agency using contact information provided with the report. Individuals may also contact the Federal Trade Commission (“FTC”) or their state Attorney General for information about identity theft and credit report fraud alerts and security freezes. The FTC may be contacted at 600 Pennsylvania Avenue NW, Washington, DC 20580, 1-877-ID-THEFT (438-4338), and TTY: 1-866-653-4261.